Waterloo & South Bank Wayfinding

London Waterloo station is the third busiest transport hub in the country with 57.8m entries and exits last year and is a major gateway into the City, as well as to the Waterloo and South Bank area and its iconic cultural institutions and leisure attractions including the Southbank Centre, National Theatre, BFI, the Old Vic, and the London Eye.

However with it’s main exits/entrances focused on one side of the station it can make the area confusing and difficult to navigate with the station itself acting as a major barrier to connectivity across the neighbourhood.

There is a need for clearer routing and more amenable journeys to key areas and destinations around the station, including St. Thomas’ Hospital, the South Bank, Leake Street, Lower Marsh and The Sidings. 

Lambeth Council has teamed up with 5th Studio to develop a coherent and cohesive wayfinding strategy that enhances, highlights and strengthens connections from the station to key destinations and communities in the surrounding area, and significantly improves the journeys and experience of residents, workers, commuters and visitors.  

And we need to hear from you about the challenges you face navigating the area and getting to where you need to go!

Please complete this survey for a chance to win a £25 One4All gift card and give us an insight into the routes you take, those you avoid and where you definitely wouldn’t go at night!